According to a 2009 ROI Institute research study, the number one thing CEOs would most like to see from their learning and performance investments is evidence of Level 4 business results. Yet according to the same study, only 8 percent of CEOs actually receive this type of information.  So, why the big disconnect?  Arguments offered up by some learning and development  professionals include: Level 4 business results are too difficult to measure; the high probability of uncontrollable variables affecting business outcomes makes measuring business results meaningless; and that they are currently only conducting Level 1 and 2 evaluations so they can’t be expected to conduct Level 4s.  While there may be an element of truth in each of these arguments, none is going to convince a single CEO that he or she shouldn’t expect to see evidence of business results from the company’s learning investments.  So, what’s the solution? The short answer is: Provide CEOs with what they want.  

In this session you will:

• Discover which learning programs are ideally suited for conducting a Level 4 evaluation.
• Examine the two phases involved in conducting a Level 4 evaluation and the four guiding principles associated with each phase.
• Analyze three methods for connecting learning programs to business results and how to determine when to use each method.