What's Your Training Design Formula? Combine Learning Elements for Impactful Training with Brian Washburn

  • October 14, 2021
  • 6:00 PM - 8:00 PM
  • Zoom - access will be provided upon registration


  • First time guests and Partner chapter members are eligible to pay the member rate.
  • Join CMATD now if you would like to be a part of our chapter and pay the member rates for 1 year of programming.

Registration is closed

Central Mass ATD  is excited to have author Brian Washburn join us to share insights from his book "What's Your Formula?" released this summer. Plan to attend to win a copy of this innovative book! 

Are you feeling stuck in your approach to building impactful instructor-led or e-learning programs? Are you looking for the perfect formula you can use to improve your training outcomes? If you answered yes, this program is for you!

In 2019, Brian Washburn envisioned a way to classify and organize a wide range of instructional design strategies and training tools into a periodic table of learning elements. Now this periodic table is the foundation of a newly released book by ATD Press, and in this session you’ll have an opportunity to take an in-depth look at this periodic table, identify some of the elements that could bring your next training project to life, and reflect on ways you could experiment with some of these elements in new ways.

By the end of this session, you will have increased abilities to…

  • Explore a range of learning elements that can be used to create impactful instructor-led or e-learning programs.
  • Identify the ideal combination of elements/formula for your next training project.
  • Discuss how to embrace new training experiments and identify tweaks to your next experiment for maximum effectiveness.
  • Qualify for a chance to win a copy of his book!

Start Learning Now

Check out Brian's book and explore learning elements that might transform your next training initiative.

Brian Washburn is the co-founder and CEO of Endurance Learning, a boutique instructional design company specializing in generating creative and unique instructor-led or e-learning programs for a client base that ranges from small nonprofit organizations to major Fortune 500 companies. He has been dabbling in the world of instructional design and corporate training for more than 20 years. It all began as a Peace Corps volunteer in Paraguay where he discovered the joys of standing in front of a group of participants, finding ways to engage them, and using flipchart to generate dynamic visual aids.

Since then, Brian has worked mostly in the nonprofit sector, leading training teams that have been charged with world-changing missions that range from ensuring every foster child has a safe and permanent home to eliminating corneal blindness around the globe. Brian has developed and facilitated training programs in North America, South America, Europe, Asia, and Africa. Years ago he was named a “Top Young Trainer” by Training magazine, and more recently has served as president of the ATD Puget Sound Chapter.

Brian can be found through his weekly blog Train Like A Champion, on Twitter (@flipchartguy), and is always happy to connect on LinkedIn. He lives in Seattle, Washington, with his two children and four fish.

Instructional Design, Training Delivery & Facilitation

Central Massachusetts Chapter has been pre-approved by the ATD Certification Institute to offer programs that can be used towards  initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. This program has been approved for a maximum of 1.5 points.

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