In Search of Value: Demonstrating and Enhancing Results through Measurement

  • March 05, 2020
  • 5:45 PM - 8:00 PM
  • Baystate Health Education Center, 361 Whitney Avenue, Holyoke, MA


  • This is a non member rate.
  • If you belong to a local state chapter, please contact us for the code. You may then register for the member rate.

Registration is closed

The Central Massachusetts ATD Chapter Presents:

In Search of Value: Demonstrating and Enhancing Results through Measurement 

Tom Atkinson, Ph.D.

Learning Measurement Expert

Atkinson Analytics


Many Learning and Development leaders are under increasing pressure to demonstrate and improve the business results of their programs, in order to justify the significant investment required to ensure their success.  Often their efforts at measurement and evaluation fall short of their expectations, due to limited resources and competing demands on their time. This workshop aims to help Learning professionals “raise the bar” on measurement by sharing practical tools for measuring at all four Kirkpatrick levels - Reaction, Learning, Behavior and Results – and even Return on Investment (“Level 5”).  Tom will present case examples of measuring leadership programs in a way that is efficient and effective in building credibility with executives, and provides a foundation for documenting and improving business results.

By attending this session, you will be able to:

  • Gain practical ideas for evaluating your most important programs.

  • Identify sources of data that demonstrate the business effectiveness of learning.  

  • Share best practices and challenges in measurement with your peers.

  • Explain to stakeholders how learning programs produce business results.

  • Pursue a plan to measure and communicate results to different audiences.

About the Speaker

Tom is a well-accomplished Learning Analytics consultant, with a career-long passion for tracking and enhancing results through learning.   He leads Atkinson Analytics, which helps clients achieve and demonstrate greater value throughout the learning process, from defining needs to measuring the learning experience, on-job application and business results.  He is the founding leader of an ATD Special Interest Group on Learning Measurement for the Greater Boston Chapter.

Previously, he was Director of Learning Projects and Measures for Fresenius Medical Care, a global provider of premier care for people with renal and other chronic conditions.  His accomplishments included conducted an ROI study of 1000+ sessions of their flagship leadership development program.

Tom was Research Director and Senior Consultant at The Forum Corporation (now AchieveForum), where he built learning measurement systems for dozens of major companies, as well as publishing research on best practices in leadership, sales, learning and measurement.  He also was a Specialist Master at Deloitte Consulting, consulting with major client companies on tracking the results of learning and development.

Tom has earned a Ph.D. in psychological research from Boston College.  He is a Certified Return on Investment (ROI) Consultant by the ROI Institute, founded by Dr. Jack Phillips.

Impacting Organizational Capability: Data & Analytics

Thank you to our Bronze Sponsor:

Powered by Wild Apricot Membership Software