ATD - Webinar "Generation Z: Understanding the Next Generation of Worker"

  • November 03, 2014
  • 1:00 PM - 2:00 PM
  • Virtual

Generation Z: Understanding the Next Generation of Worker

November 3, 2014 at 1:00 p.m. - 2:00 p.m. EST
 By: Dan Schawbel

Having grown up post 9/11, in the wake of the great recession, and always connected online, Generation Z is an emerging group that your entire company needs to understand, from HR to marketing. Gen Z represents 23 million Americans born between 1994 and 2010.

 Dan Schawbel has spent the past year learning about Gen Z through a global research study spanning across the world, from America to the UK to South Africa. The first of its kind, the study sought to understand the implications of this generation from both a workplace and consumer perspective. Dan found that while Gen Y is more optimistic, Gen Z is realistic and has a strong sense of career management, philanthropy, and entrepreneurship. This self-sufficient and tech savvy generation also poses new threats and opportunities for managers, marketers, and HR professionals.

 No matter what interests you about Generation Z, this webcast is  tailor made to fit your needs.




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 All sessions are recorded. Recordings are posted to the original webcast page within three business days of the live session. 

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