Generation Z: Understanding the Next Generation of Worker
November 3, 2014 at 1:00 p.m. - 2:00 p.m. EST
By: Dan Schawbel
Having grown up post 9/11, in the wake of the great recession, and always connected online, Generation Z is an emerging group that your entire company needs to understand, from HR to marketing. Gen Z represents 23 million Americans born between 1994 and 2010.
Dan Schawbel has spent the past year learning about Gen Z through a global research study spanning across the world, from America to the UK to South Africa. The first of its kind, the study sought to understand the implications of this generation from both a workplace and consumer perspective. Dan found that while Gen Y is more optimistic, Gen Z is realistic and has a strong sense of career management, philanthropy, and entrepreneurship. This self-sufficient and tech savvy generation also poses new threats and opportunities for managers, marketers, and HR professionals.
No matter what interests you about Generation Z, this webcast is tailor made to fit your needs.
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