ATD 2020 ICE - Learning Never Peaks - Early Bird Ends 2/21

May 17, 2020 8:00 AM | Anonymous

You’re convinced that you want to attend ATD 2020, and we really want you there; now it’s time to convince your boss! Most managers will be concerned about the return on investment—every dollar has to be justified, and so does the time away from the office. But don’t worry, we’ve got you covered. Use these tools to show why your organization needs to invest in ATD 2020!

Tools to Make a Business Case to Attend

Use the following tools to demonstrate the tangible benefits of attending ATD 2020 to your manager. These tools will show your manager that you’ve done your research, built your business case, and are serious about attending.

Manager Letter

Customize this letter to help your manager understand why ATD 2020 is one of the most cost-effective and valuable conferences for you.

Session and Exhibitor Worksheet

Customize this worksheet to outline the sessions you will attend, and detail how these sessions will help solve any workplace challenges. Additionally, list the exhibitors you plan to visit; if you’re currently reviewing suppliers, this is the perfect opportunity to request demonstrations and see the products and services firsthand.

Investment Worksheet

Fill out this worksheet to approximate the financial investment required for you to attend.

ATD 2020 is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 18 PDCs. For more information about certification or recertification, please visit

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